The Ellenbrook community was abuzz with excitement last week after a large mysterious wooden box appeared at Malvern Springs Park on Lomas Circle in the early hours of Thursday 5 March.
Ellenbrook was the first large-scale joint venture undertaken by the Department of Housing in partnership with the private sector and remains one of the most successful master-planned developments in Australia. Ellenbrook sets a benchmark for successful integrated social and affordable housing opportunities in a quality community, providing 1 in 12 lots to the Department of Housing for social and affordable housing.
Since its inception in 1994, Ellenbrook has won more than 30 building industry awards for its dynamic and innovative planning approach which has helped to create a community celebrated for its sustainable, affordable and family friendly lifestyle.
With publicity from Channels 7 and 9 assisting to spread the news amongst the community, curious residents made a beeline to investigate the box which read, “You’ll all be able to open this box on Saturday at noon. Just wait for the horn to sound and press all 20 buttons at the same time. Hint: Get your friends and neighbours together to help.”
The crowd gathers to open the box
Development managers LWP Property Group were responsible for coordinating the innovative “What’s in the box” campaign.
“The mystery box really got the Ellenbrook community, which is very active across Facebook and social media, talking and interacting with each other to speculate about what could possibly be in the box. It was a way to showcase community building by getting people to come together to solve the mystery,” LWP Marketing Executive Natalie Keating said.
On Saturday morning, with the opening of the box imminent, a crowd of over 700 people gathered around the box at Malvern Springs Park to solve the mystery including Channel 7 newsreader Amelia Broun who live-tweeted the event.
When all 20 buttons were simultaneously pushed by eager members of the assembled crowd, the contents of the box were revealed. It was filled with the makings of a pop-up party for the community, complete with a band, circus entertainers, face painters, a sausage sizzle, ice-cream van and a smoke machine.
“Once the box was opened, people really took in the community spirit and engaged in the fun of the day, interacting with the performers and celebrating what it is to be a community,” Natalie said.
The box opened to reveal a party